Social Media

Social media is a highly effective tool for marketing and 50% of all advertising is now channeled through digital platforms. But shifting from personal use of social media to strategic can help you maximize the power of social media:

• Understand the economics of the internet and how it commodifies an attention economy
• Reflect on how humans adjust their behavior to accommodate a ever-changing array of new technologies
• Gain sensitivity to how meanings can change depending on the target audience and context in which a message is encountered